Revolutionizing the fitness and health industry with innovative products.

Our mission is to inspire you to build healthy habits for life with high-quality supplements.


Fitnessguru is a Swedish company that develops high quality and best-tasting health supplements. The company was founded in 2010 and has since then managed to grow as one of Europe’s leading health and supplement brands. We aim to help people thrive, to perform better, be stronger, and live healthier. We never settle for anything less than the best and therefore gather our customers, top athletes, and medical professionals when developing new and innovative products.


Your health is our priority


Our aim is to inspire as many people as possible to live a healthier lifestyle with no compromises on taste, effect, or quality. All our products are developed and sourced carefully to provide the best support to our customers throughout their fitness journey.


Giving you some food for thought



There are plenty of options for food these days, so why not feed your body with the best? We focus on quality and nutritional benefit. The point is, our organic almond butter is simply ground and packaged, keeping its original nutrient content, flavor, and color. No added sugar or animal products. And no unrecognizable ingredients. We make you rethink your kitchen shelves with nutritious and healthier alternatives by replacing conventional vegetable oil with our organic coconut oil and using stevia instead of sugar for sweetness. And not to forget our One Whey, a complete protein source which provides you with all the essential amino acids your body needs for optimal performance. We simply focus on the benefits of each ingredient to ensure you’ll get the best.



Our Swedish origin plays a huge role in our approach. Sweden is a Scandinavian country known for its high food standards and for valuing healthy living and a high quality of life. For us quality equals to naturalness. Each product is developed from its core. All our nut butters are organic and our best-selling One Whey Isolate stands out than any protein supplement you will find in the market with absolute no carbohydrates or fat, just pure protein with the highest biological value.  


Wherever we go we’re constantly bombarded with information and new products from left and right. Because of that it can be hard to find the right product with the right nutritionals matching you as an individual. We focus on each one of you and develop our products to meet the highest standards of quality. For all products, you’ll be guided with nutritionals and all the necessary information you need.



Many of us probably feel like we have a little too much to do in our day to day life, so why make a healthy lifestyle more complicated than it has to be? We bet on keeping things simple and convenient because the best way to eat healthier food is to make it part of your daily routine. To keep it simple we have created bundles, recipes, and even samples sizes for some products to make them even easier to enjoy to-go.



Our customers know that our supplements and healthy foods are the purest you can find on the market, and that’s why we believe our products should fit in every kitchen. Due to our Swedish origin, just like our products, we keep our design as pure as possible.



The quality of food matters and so does the taste of it. We consider healthy food to be soul food - it’s supposed to be pure pleasure and enhance the quality of life. One of the main compliments we get from our customers, and the reason we started Fitnessguru back in 2010, is delicious flavors. When Fitnessguru was born everything on the market tasted poorly so we wanted to change that. Today all our products are developed with a focus on great flavors matching everyone’s taste. Do we even need to mention our One Whey? It’s a customer-favorite since day one.



It’s hard to stay on track? We get it. Fitness isn’t always easy and there’s no one-size-fits-all way to find lifelong health. In today’s stressful world it’s hard to prioritize yourself, but you’re not alone. We’re with you every step of the way with all the support you need: customized bundles, recipes, and in-depth articles about the latest trends, tips and inspiration from experts in the fitness, nutrition and health industry. No matter if you’re just about to start, an amateur, or an elite athlete, Fitnessguru meets you where you are right now and guide you towards achieving your future goals.

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